3 Real Customer Lessons For Mobile Marketers

3 Real Customer Lessons For Mobile Marketers

In Localytics, we are huge believers in sharing actual mobilselskaber that you learn from. Some of the top lessons any cellular program marketer or merchandise owner can learn comes straight out of their own peers, so we pulled together 3 fast lessons from actual clients of ours to showcase to the site:

Lesson #1

Enterprise Customer A Profile:

Top 5 Forbes Largest Private Companies 2018
Revenue: $60B
Industry: Food
Brick-and-Mortar Locations: 3,000+
Mobile Monthly Active Users (USA): 3.5M+

Lesson: Mobile is much more than just another station.

Customer A has traditionally handled cellular as another channel to funnel present marketing approaches through, but they’ve decades worth of profound info insights they could leverage to comprehend how to customize offers, what goods to put at the ends of aisles, and generally speaking, the way to anticipate what their clients desire on a weekly basis.

Included in the 2019 approach, Customer A is embracing cellular and using their information to produce better customer experiences which improve retention and revenue. With the support of this Localytics Customer Success group, Customer A is scoping out numerous approaches including how to catch more in-app behavioral information, leverage their Localytics-Salesforce connector, and strengthen an already strong engagement strategy with abundant data directly from customers’ pockets.


Lesson #2

Enterprise Customer B Profile:

Top 30 Forbes World’s Most Valuable Brands 2018
Top 50 Forbes Top Regarded Companies 2018
Top 100 Forbes World’s Most Innovative Companies 2018
Market Cap: $130B
Industry: Household/Personal Care
Brick-and-Mortar Locations: 3,000+
Mobile Monthly Active Users (USA): 170K+

Lesson: Strategic consultative support for mobile can be well worth the investment to a busy team.

Although Customer B made its fortune in the more traditional beauty industry, its vision of the future is spans beyond traditional industry lines and is heavily investing in securing its place at the forefront of where personal care and digital technologies overlap.

Customer B has launched a variety of apps in recent years, spanning from high-performing eCommerce apps to cutting-edge IoT apps. In their partnership with Localytics, an obvious gap started to grow — Customer B was pushing the frontier, but there was no extra internal bandwidth dedicated to the maintenance and nurturing of existing assets and mobile app users.

This gap served as an opportunity for Localytics and Customer B to work even closer together through a Managed Services partnership, where dedicated Localytics resources work side-by-side with Customer B teams across multiple brands to assist with planning, executing, and measuring strategies to drive success.


Lesson #3

Enterprise Customer C Profile:

Top 50 Forbes World’s Most Valuable Brands
Brand Value: $14B+
Industry: Media
Mobile Monthly Active Users (USA): 20M

Lesson: Planning out campaign segmentation takes time, but it’s worth it.

Customer C has worked with Localytics for years, but only recently changed its mobile business model by rolling out a subscription service. As part of launching this service, Customer C was careful to not disregard years worth of data they have about their user base.

With the assistance of their Localytics Managed Services team, Customer C identified and created several audiences segmented based on viewing behavior and preferences. The execution of these campaigns and reporting on results requires dedicated time, but since they’re tailored to the end user they yield very high conversion rates and result in revenue lifts well worth the extra effort. This close partnership continues, as the teams collaborate on building out workflows that engage users differently based on subscription status, viewing habits, preferences, and more.

Final Thoughts

Mobile is not a “one size fits all” channel. Every client of ours has special requirements and goals based from the business and client base. And due to some distinctive attributes of cellular as heavy user segmentation and place based messaging, electronic strategies you have used on other programs do not transfer. That is why it’s essential that you get a dedicated cellular group that are focused on driving results together with your program. Bear this in mind while you work in your own 2019 marketing plan, and you will be in great form.